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Services

Outbound sales, handled.

CALLCO provides a managed B2B outbound service designed to create new sales conversations.

Book a Qualification CallSee Pricing

B2B Cold Calling & Appointment Setting

The core CALLCO service.

CALLCO identifies the businesses worth targeting, reaches the relevant decision-makers and creates qualified sales conversations.

Included

  • Target-market definition
  • Target-account research
  • Decision-maker identification
  • Campaign database development
  • Call positioning
  • Outbound calling
  • Follow-up
  • Qualification
  • Calendar booking
  • Reporting

No prospect list?
No problem.

Clients do not need to provide a ready-made prospect database. CALLCO researches and develops the campaign target list from the agreed ideal customer profile. Where paid third-party contact data is required, this is scoped separately and approved before purchase.

Additional services

Phone first. Supported by the right channels.

Multi-Channel Outbound

Calling supported by email and LinkedIn.

Calling remains at the centre of the campaign, with email and LinkedIn supporting recognition, follow-up and response. The channels work together around one target market and one commercial message.

  • Calling
  • Email outreach
  • LinkedIn outreach
  • Multi-touch follow-up
  • Multiple campaign segments
  • Enhanced optimisation
  • Pipeline reporting

Lead Follow-Up & Qualification

Make more of the opportunities you already have.

CALLCO can contact, qualify and reactivate existing enquiries, callbacks, quotes and older leads that might otherwise go cold.

  • Website enquiry follow-up
  • Campaign lead qualification
  • Callback management
  • Old lead reactivation
  • CRM database reactivation
  • Quote follow-up
  • Appointment booking

Pricing for lead follow-up is scoped separately based on volume and campaign requirements.

Database Reactivation

There may already be opportunity sitting in your CRM.

CALLCO can work through larger dormant CRM databases and previous customer or prospect lists — old enquiries, quotes and inactive accounts — to identify conversations worth restarting.

Database reactivation is custom-priced based on campaign requirements.

Discuss Reactivation

Can include

  • Existing CRM databases
  • Old enquiries
  • Previous quotes
  • Dormant prospects
  • Past customers
  • Lost opportunities

Campaign scope

What determines campaign scope?

Every outbound campaign is different.

Scope can vary based on

  • Number of target markets
  • Size of prospect universe
  • Decision-maker complexity
  • Level of research required
  • Availability and quality of prospect contact data
  • Whether the client is supplying an existing database
  • Third-party data requirements
  • Follow-up requirements
  • Sales-cycle complexity
  • Additional outbound channels
  • Reporting requirements

CALLCO agrees the campaign scope before launch so both sides are clear on what is included.

Qualified meetings

Not every meeting is worth taking.

Before launch, CALLCO works with the client to agree on what constitutes a relevant sales opportunity.

Qualification may consider

  • Correct business type
  • Relevant decision-maker
  • Appropriate requirement
  • Genuine interest
  • Timing
  • Commercial fit

Qualification criteria vary by campaign and are agreed during onboarding.

The objective isn't to fill calendars. It's to create sales conversations worth having.

Fit

CALLCO may not be the right fit if…

  • Your offer is still being developed
  • Customer value is too low to support outbound acquisition
  • You cannot clearly define the type of business you want to reach
  • Your sales team cannot consistently take or follow up meetings
  • You are expecting guaranteed immediate results

If we don't believe outbound is commercially sensible for your business, we'll say so.

Let's talk about your target market.

Tell us the businesses you want more of. We'll tell you whether outbound calling makes sense.

We find them. We call them. We book them.

Book a Qualification CallHow It Works