How it works
A simple outbound process.
From target market to booked meeting, CALLCO manages the outbound process.
- 01DEFINE
Who do you want more of?
We agree the target market with the client before a single call is made.
- Target industries
- Locations
- Company size
- Decision-maker roles
- Ideal customer profile
- Qualification criteria
- 02BUILD
We build the campaign audience.
CALLCO researches the market and develops the target database from the agreed ideal customer profile.
Clients do not need to provide a ready-made prospect list. If suitable data already exists, CALLCO can assess and work with it. Where paid third-party contact data is required, this is scoped separately before launch.
- Target businesses
- Decision-makers
- Decision-maker contact research
- Company details
- Campaign segmentation
- 03CALL
We start the conversation.
We learn the client's business, offer and market before calling, then position CALLCO as an extension of the client's business.
- Structured outbound conversations
- Strategic questioning
- Decision-maker conversations
- Professional objection handling
- Follow-up
- Qualification
- Conversation notes
- 04BOOK
We book the opportunity.
Prospects who meet the agreed qualification criteria and want to continue the conversation are booked directly into the client's calendar.
- Contact and company
- Meeting date/time
- Reason for meeting
- Qualification notes
- Relevant next steps
Reporting
See exactly what's happening.
Clear campaign reporting showing who is being contacted, what prospects are saying and what opportunities are being created.
- Prospects targeted
- —
- Conversations
- —
- Follow-ups
- —
- Qualified opportunities
- —
- Meetings booked
- —
Reporting depth varies by service level and campaign structure.
CALLCO Calling and CALLCO Outbound: weekly campaign visibility.
CALLCO Starter: monthly campaign summary.
Ready to start a campaign?
Tell us who you want to reach and we'll map out what a CALLCO campaign could look like.
We find them. We call them. We book them.